Waterfront Cebu City Hotel and Casino has been the Top Producing Hotel for two years now since 2013 and also the “most engaged,” according to Expedia during the 2014 Expedia Partner Awards Ceremony in May. This means, the hotel made the highest room revenues in the city from April last year to April this year, making about P33 million or a sum of 10,000 room nights in all for said period.
“Most engaged,” on the other hand, means Waterfront makes relevant and interesting promotions, exclusive deals and merchandising campaigns considered worth emulating in the industry.
“This is a testament of the hotel’s quality product and service,” Ma. Socorro Cotelo said, the hotel’s corporate planning director.
The multi-level 4-star hotel has 561 rooms and 5 elegant guest room types: the superior (room only), deluxe (room only), superior, deluxe and ambassador rooms. It is located along Salinas Drive Lahug in Cebu City. It offers inviting swimming pools, restaurants (the UNO, Madelaine, Tin Gow, and La Gondola), a grand lobby, function and meeting rooms, and spacious banquet halls. Aside from the casino, Waterfront also has a salon and massage, sauna and spa, fitness center, garden, concierge, and WiFi in all rooms and public places to keep guests well relaxed and entertained.
Cotelo attributed the remarkable hotel sales to its readiness to go with trending sales strategies like having an active online presence, helping it seize a specific lucrative market. She added that their local market “is quite strong next to our Southeast Asian neighbors.” Waterfront reportedly also enjoyed a US clientele, and their overall clients comprised mostly of “leisure and business travelers booking online,” Cotelo revealed.
Even in surveys, the hotel got a high score in reviews, scoring 4.1 of a perfect 5 points with an impressive guest approval rating of 88 percent. Consequently, more guests have been using Waterfront’s mobile app which allows people to book online. Nonetheless, Cotela said their services are always upgraded to keep up with the latest trends.
Expedia is a travel company operating online with a comprehensive portfolio including top online travel brands in the world. The Expedia Partner Award is a yearly recognition given to its partner companies, mainly travel service and hotel companies.