Enjoy Korean food, products, movies, and culture at the SM City Mall in Cebu City from September 28 to October 1.

This is the festival’s seventh year in Cebu in pursuing its goal of showing the Filipinos, particularly the Cebuanos, of what Korean culture is like.

Cebu Korean Association Vice President Sang Hyun Kim said that there are over 20,000 Koreans living in Cebu to study, go on a vacation or do business. As a result, it led to the increased presence of Korean restaurants in the Philippine island, bringing the total to over a 100, with most of them concentrated in the cities of Cebu, Lapu-lapu, and Mandaue.

“We want Filipinos to enjoy. They do not know the Korean culture,” Kim told a local daily.

The four-day event will start on September 30 at 6pm.

The festival will consist a Korean film festival from September 28 to October 1, with the movies to be shown only in SM Cinema 5. Five films will be shown, all carrying the theme “Boldness of the Youth.”

A Korean Bazaar at the SM Northwing Atrium showcasing the Korean culture will open on September 28 to October 1. The event will be graced by the Incheon Gehang Ltd. Will display fashion accessories and pouches.

The festival will also showcase “Bu-ji-hwa,” referring to the performances of Korean songs, folk dances, pansori, fushion-chamber music, theatricals, and percussions, as well as “Salmunori,” a genre of Korean percussion music.  These will be performed by the Bu-ji-hwa Team from Seoul and the Namsan Samulnori Team from Busan.

The Korean Culture Exhibit at the SM Main Mall Atrium D will start on September 28 until the festival ends. Those who would love to know how to make traditional Korean dessert, injeolmi, and other Korean dishes such as kimchi, bulgogi, tteok, japchae, and Korean rice wine may visit the exhibit’s Experience Zone. Visitors can also participate in the traditional hand fan (booche) and tal key chain making activity and get their photo taken while wearing the Hanbok, the Korean traditional costume.

For more Korean food, the Korean Food Festival organized by The Korean Women’s Association of Cebu would be an ideal destination at the SM V-Hire Terminal Open Parking area.

Of course, K-pop lovers will surely love watching the K-pop group Double8 perform.

On September 29, the KPOP Star Grand Finals will witness the competition between 25 K-pop groups at the SM North Wing Atrium, the emerging winner of which will take home P50,000 in cash prize.