SM Hypermarket has heightened convenience for customers by being not just a grocery, clothes and home essentials store but also a site for popular Cebuano restos.

(L-R) SM Hypermarket Store Manager Angelo Carandang with Marlon Gochan of Cebu Lechon Belly, Princess Layam of Conching’s, and Esmi Paca of A-One Sinugba

Last December 17, it opened its doors to three of the best restaurants in Cebu – Conching’s Native Chicken, A-One Tinula ug Sinugba, and Cebu Lechon Belly. These original Cebuano restaurants gathered up at SM Hypermarket to serve delectable food to hungry shoppers.

Conching’s Native Chicken

The famous Conching’s Native Chicken now available at SM Hypermarket Cebu

Where the best Chicken BBQ in Cebu can be found, Conching’s started as a small “ihaw-ihaw” stall in 1968. Since then, it’s already selling pork and chicken BBQ. Because of the uniqueness of the taste, Conching’s chicken BBQ became popular not just to locals and tourists but has also became a favorite of renowned celebrities and politicians. Today, Conching’s has become a household name for chicken BBQ.

Conception Pia Layam, owner of Conching’s Native Chicken

When asked about the secret of their success, Pia Layam, the owner, said they always use native chicken which is half of the secret; the other half is their family’s trade secret. Conching’s Native Chicken now also serves crabmeat, pochero and balbacua.

A-One Tinula ug Sinugba

Find indaw and other great tasting seafood from A-One at SM Hypermarket Cebu

A name that originated from a lumber store fronting its old stall at Pier Tres when the business started, A-One had grown into being one of the biggest seafood destinations in Cebu. The original owners, a fisherman and his wife, started A-One selling grilled foods and tinola in the street. They got their popularity by serving only the freshest catch and perfectly grilled seafood.

Esmeralda Paca, successor of A-One Sinugba

Today, though managed by different owners, A-One has maintained its good reputation and has continuously satisfying people’s cravings for fresh and flavorful seafood and anything grilled. As one of the daughters of the late owners, Esmeralda Paca, said, “The sea is full of treasures. It’s really a bountiful gift we must cherish.”

A-One grilled fish and other fresh seafood available at SM Hypermarket Cebu

Cebu Lechon Belly

Popular for boneless lechon with tender belly, Cebu Lechon Belly started in 2012 and now has over 30 branches nationwide. A revolutionary Cebu lechon that is first to reach Metro Manila.

Marlon Gochan, owner of Cebu’s Original Lechon Belly

Marlon Gochan, the owner of Cebu Lechon Belly, confessed it wasn’t an easy start for the business being located in the lechon capital in the world.

The competition was very hard among existing lechon favorites and traditional greats. But Cebu Lechon Belly stand out because it gives people what they want. Every inch of lechon is as good as the other bites. “I admit we had a hard time at first kasi we’re in Cebu, the place famous for lechon. It’s hard to compete with the favorites but what we have introduced is something that people really want. We’re just giving it to them”, said Gochan.

No more hungry shoppers for SM Hypermarket now that it already has the all-time Cebuano favorites.